Kawasaki replaced its stylized “K” logo with the River Mark in 2021, a symbol tied to the company’s heritage and future sustainability goals.

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...

In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history—and ...

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...

Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...