COLORADO SPRINGS, Colorado, March 19. THE USA Swimming Foundation today unveiled a new look with a redesign of its primary logo and new logos for the Make a Splash initiative and the Make a Splash ...

LONDONDERRY, New Hampshire, January 9. ONE year ago, U.S. Masters Swimming formed a branding task force charged with the responsibility of writing a position paper on the identity of our organization.

Get ready for another surprise on Adult Swim, the network that counts an anthropomorphic talking milkshake and hillbilly mud squids as members of its eyebrow-raising program lineup. The Time Warner ...

USA Swimming has released its first-ever Asian-American Cultural Inclusion Resource Guide as part of a series of initiatives dedicated to fostering athletic diversity and inclusion. “We want to cover ...