U.S. travelers can now purchase tickets on Lufthansa directly within the Google Flights desktop and mobile applications. The addition of the service, called “Book on Google,” means that Google Flights ...

Lufthansa last week announced an enhanced distribution agreement with Google Flights, signaling that the German carrier doesn't plan to deviate from its strategy of pushing sales away from the GDS ...

Lufthansa is claiming to be the first traditional airline to offer a direct booking function with Google Flights. The German carrier said ‘Book on Google’ allows users in the US to make a booking on ...

Google is rolling out a new tool that provides airline partners with search data that carriers are using to help decide which routes to restart and when. Unlike existing data from Google for airlines ...

BERLIN (Reuters) - German airline group Lufthansa is pushing ahead with a plan to get more people to book via its website, signing a deal with Google Flights for users in the United States, it said on ...

AUSTIN, TEXAS -- Lufthansa handed out some real swag to demonstrate a virtual sales experience during an OMMA SXSW panel here this morning. The hand-out, Lufthansa-branded Google Cardboard devices, ...

Google’s strategy for bringing new customers to its cloud is to focus on the enterprise and specific verticals like healthcare, energy, financial service and retail, among others. Its healthcare ...

Accurately measuring the climate impact of individual flights has been a thorny issue because the science is inexact. For example, Google Flights last year controversially dropped the inclusion of ...

Any frequent flyer knows the frustration of having your heart set on an in-flight meal only to find it’s unavailable or all the meals have been taken. The Lufthansa Group — which covers Lufthansa, ...

Both Sabre Corp. and Lufthansa Group are moving some of their technology infrastructure to Google Cloud to tap into Google's data analytics capabilities. Sabre and Google have signed a 10-year ...

How do airline network planners determine where to restart routes when no one is flying after Covid-19 destroyed assumptions about consumer habits? Enter Google with its huge data set about consumer ...