Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital twins”—AI-generated proxies that simulate consumer responses and behaviors, ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it. Market research is a practice that tracks consumer ...

NEW YORK, United States, Sept. 07, 2023 (GLOBE NEWSWIRE) -- Zion Market Research has published a new research report titled “Plastic Paper Plate Market By Product (Plastic Coated Paper Plates, ...

This year, the Market Research Society (MRS) celebrates 65 years of publishing its journal, the International Journal of Market Research (IJMR), which launched under its current title in January 2000.

Peter Mouncey, editor-in-chief of the International Journal of Market Research between 2004 and 2019, reflects on 65 years of the MRS journal. This year, the Market Research Society (MRS) celebrates ...