In what could be called a sign of the times, AIIM (Association for Information and Image Management) is expanding its reach to content marketing and advisory services. Starting today, the Silver ...

One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In ...

Editor's Note: This article has been updated to include the latest data and information. The original content was authored by Kaya Ismail. With an increasing number of channels coming into play, ...