How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

The book has one full chapter on developing a proposal, so you can really dig into that if you want. It also has a sample proposal in the appendix. Of course, there's a lot of other material in the ...

If you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I ...

MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP. Most marketers in the hunt for ...

This dissertation proposal covers three essays. The first essay provides a literature review and theoretical synthesis of coopetition research from 1995 to 2025. It also presents a bibliometric main ...