Much depends on marketers overcoming hierarchical prejudices and agencies stepping-up as true strategic partners. In the modern western concept of healthy personal relationships, equity is key i.e.

There is a world of difference between being a vendor that takes orders and being a valued peer or co-strategist. The former defaults to a defensive or reactive position, missing opportunities to help ...

You might have assumed that the title of this post is something to do with Fifty Shades of Grey, or one of the many other questionable publications advertised at train stations. However, thankfully ...

When partners serve one another in a respectful manner, they can help lead each other to better selves and a better relationship. The concept of servant leadership is well documented (Blanchard, 2018; ...