Ken was to be the first new character in the Barbie universe, and so his design raised questions about the norms of that ...

Two new Barbie dolls with disabilities are being released on Tuesday, July 23, as part of an expansion of the Barbie Fashionistas line, Mattel announced in a news release. The new dolls, known as ...

Barbie has always been an icon, this we know. Launched in 1959 by Mattel, the doll who can do everything has been a staple on ...

Mattel has announced plans to develop indoor water parks that will feature attractions themed to its brands like Barbie and ...

Toy and entertainment company Mattel has announced it’s picked Orlando to be among the first locations for a wave of new, ...

Martin Aquatic, a local company, is helping develop a retractable-roof attraction, a first in Florida. The world of Barbie ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

Good news for Barbie fans: it looks like an immersive Barbie movie experience is coming to London. Deadline has reported that ...

WASHINGTON (AP) — Toy company Mattel revealed its first Barbie doll representing a person with Down syndrome on Tuesday. Mattel collaborated with the National Down Syndrome Society to create the ...

The permanent job losses are part of a cost-cutting effort the company began last year focused on growing Mattel’s profits.

Mattel is making a splash… quite literally. On November 18th, 2025, the global toy company revealed plans for a new series of ...

Mattel, riding high on the pink wave of the box office success of the “Barbie” movie, plans to go all in to deliver a Barbie kind of Christmas this year. The “Barbie” movie, from director Greta Gerwig ...