Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

“We think of men wearing makeup and embracing femininity as a modern concept, but it’s been happening for hundreds of thousands of years,” says makeup artist Darian Darling. Throughout her career, ...