Shares in TikTok competitors were little helped on Friday after the high court let the ban stand, indicating that investors are not convinced it will happen. Today, the United States Supreme Court announced its ruling to uphold the TikTok ban.

TikTok is set to be banned in the US on 19 January after the Supreme Court denied a last ditch legal bid from its Chinese owner, ByteDance. It found the law banning the social media platform did not violate the first amendment rights of TikTok and its 170 million users,

TikTok content creators react after the U.S. Supreme Court upholds ban on social media platform TikTok. "Women LOVE when you pay attention to this." Sen. Sheldon Whitehouse (D-R.I.) said statements in President Biden’s farewell speech came much too late in a Thursday statement,

Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

App executives had discussed taking the platform offline on Sunday to highlight the impact of the restriction, but the plans had not been final.