With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook has been trying to make sure that the application install ads that users see on mobile are relevant. The company announced Wednesday that advertisers can now target their app install ads to ...

Facebook is extending its deep linking capabilities to also include mobile app install ads, so developers or marketers using Facebook can send users directly to information they are interested in when ...

The report from AppsFlyer cited Facebook’s mobile app install ads as a key factor, saying that prior to the first quarter of 2013, social scored well in terms of delivering high-quality users, but it ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...