Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...

The old NBA Finals logo has been missed on the court more than usual this season, as the Indiana Pacers face off with the Oklahoma City Thunder. NBA Finals games used to feature a giant script "The ...

The lack of real on-court NBA Finals logo decals have been a huge discussion point during this championship series, and the league's head honcho has explained his take on the issue. NBA commissioner ...