Campaign Live

NBCU Olympic coverage gets the gold from audiences and advertisers

The network also launched partnerships with SportsBall and Google highlighting key moments of the games to keep interest in ...
Yahoo

NBCU channels are staying on YouTube TV (for now). What we know.

Google and NBCUniversal (NBCU) have reached a short-term extension to keep NBCU programming on YouTube TV – for now. The two media giants agreed to the short-term extension late on Tuesday, Sept.
MediaPost

NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever

Building on ever-increasing demand for linear and streaming live sports, NBCU has sold out the 2026 Milan Cortina Winter Olympics Games with four weeks to go. NBCU did not reveal specific ...

NBCUniversal is suing Group Black, alleging breach of contract and seeking nearly $36 million

Comcast's NBCUniversal filed a breach-of-contract lawsuit against its former partner. Group Black says it disputes the claims ...
Yahoo

NBCUniversal threatens to pull channels from YouTube TV if deal isn't reached

NBCUniversal (NBCU) programming may be removed from YouTube TV if an agreement cannot be met by the end of September. NBCU and Google, YouTube TV's parent company, have until Tuesday, Sept. 30, to ...
adexchanger

Channel Surfing The Future, With NBCU

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville ...

Peacock's next growth bet: selling subscriptions for other streamers

Peacock has approached specialty streamers about selling subscriptions to complement its reality TV and sports-heavy programming.