One way to lose Narrative Warfare is to fight like it is a battle over information. One way to win is to get your adversary to fight as though it is a battle over information. We have taken the losing ...

Platform-optimized stories may perform best inside the digital environment, but this performance does not always guarantee ...

Show, don’t tell. It’s probably the most overused phrase in the storyteller’s caboodle, but that’s probably because it’s true. There is nothing more tedious than an expository slog in the opening act ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through our senses and we impose meaning and order, building our familiar perceptual ...

In many industries, one company often dominates the conversation, shaping the language and perceptions of the entire vertical. Think Nvidia for fast computer chips, OpenAI for generative AI and Airbnb ...

Listen to ASCO’s Journal of Clinical Oncology essay, “The Power of Story” by Dr. Erica Kaye, Director of Research in Quality of Life and Palliative Care at St. Jude's Children's Research Hospital. The ...