The market for retro entertainment has never been bigger. But certain companies may be in danger of overdoing it.

Atmos reports that climate anxiety is fueling a rise in '90s nostalgia, as Gen Z seeks comfort in retro toys and trends amid global uncertainty.

Research suggests revisiting happy memories can increase optimism, self-esteem, and connection. The key is knowing when it’s ...

The food & beverage industry is strategically pivoting from relentless innovation to embracing familiarity and nostalgia, ...

Nostalgia seems harmless enough, and then someone starts earnestly — absurdly — glamorizing the Stone Age. “Damn can you imagine being a human during the paleolithic age,” tweeted a self-described ...

Given the current news cycle, you might feel drawn to reminiscing about simpler times. A new study suggests that you might want to lean into that tendency: Feelings of nostalgia, prompted by looking ...

The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in the U.S., U.K. and Australia. “Then is Now: A Study on Modern Nostalgia” ...

In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

The next time you feel aches or soreness, you might consider skipping the pain reliever and reaching instead for an old photo. Nostalgia – that sentimental feeling of longing for the past – can reduce ...

Gap's profile engagement skyrocketed by nearly 220 percent.

My husband and I just celebrated a milestone wedding anniversary. Recounting the fun we had on our wedding day—as well as some of the funny mishaps—felt like a great way to connect and amp up the ...