Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. When you hear “Omega ...

Daniel Craig has sparked a low-level wobble among watch fans after being spotted in Toronto wearing a vintage Omega Seamaster 120 reference 166.073—the so-called “Deep Blue” with its distinctive dark ...

The Omega Seamaster is one of the most iconic dive watches in history, second only to the Rolex Submariner in name recognition. But unlike the Sub, James Bond’s Omega of choice wasn’t always a dive ...

The Omega Seamaster Aqua Terra 150M fills an interesting role in the brand’s lineup as simply a great, wearable, everyday watch. Unlike the Seamaster 300M or the Speedmaster, which are made for ...

The Omega Seamaster is a funny watch: an icon in itself, often uncharitably compared to more “famous” watches, that offers both real diver cred and plenty of wrist-based ruggedness. Though the reason ...

Freed from his buttoned-up Bond persona, a freewheeling Daniel Craig has been tearing through the sartorial zeitgeist like a knife through butter, trying out different hairstyles, getting wild with ...

From James Bond's first Seamaster to the world's first diver, these are the forgotten models that are worth your attention. Omega is known for some iconic watch silhouettes. There's the Speedmaster, ...

Omega made quite an impression with 2015's limited edition "Spectre" watch. It was the first time its iconic Seamaster dive watch had ever been available with a NATO strap. Now, with its latest ...

The Seamaster 300M is iconic. Also known as ‘The Bond Watch’, it was the first Omega model to be worn by 007 which replaced a long string of Rolexes, Seikos and a couple of Tissots and Breitlings – in ...

Actor and Omega ambassador Glen Powell wearing the revamped Seamaster Planet Ocean in its signature orange color on the bezel and strap. Omega “It’s a generational change with some quite clear ...