Britain's antitrust watchdog on Friday labeled Google a "strategic" player in the online search advertising market, paving ...

Google returned to the courtroom Monday to face allegations that the search giant unlawfully maintained its dominance in the online advertising market. The trial comes after a federal judge ruled last ...

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...

Britain’s antitrust watchdog is labeling Google a “strategic” player in the online search advertising market, paving the way ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Online advertising has become the internet's most expensive guessing game. Brands spend billions trying to reach the right people at the right moment, while consumers wade through increasingly ...

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

With the 2024 U.S. presidential election in full swing, this digital frontier poses an unprecedented threat to the integrity of American democracy. Welcome to the unregulated Wild West of online ...

Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.

As AI expenditures mount, Meta, OpenAI and other AI firms have little choice but to expand their monetization efforts. Get ready for ads in your chatbots.

Malta leads the European Union in online advertising adoption with over 60% of businesses using digital marketing, while Romania, Poland and Portugal lag behind with fewer than a quarter of companies ...