There have been rumors that Apple is working on a smart ring, but Oura's CEO thinks it's just talk. Here's why.

The new Oura Ring 4 smart ring promises a plethora of health tracking features—but is it worth the $349 price tag? Read the ...

Is the Oura Ring 4 the best smart ring you can buy? I've been wearing it for weeks to find out, and our in-depth review ...

The Oura Ring 4 is available in six finishes: silver, black, brushed silver, stealth, gold and rose gold. But some finishes cost more than others. While silver and black are available at the $349 ...

The Samsung Galaxy Ring and the Oura Ring 4 are two of the most popular smart rings on the market. Here's how they measure up ...

$349 / £349, with Australia prices TBC $5.99 subscription (priced in USD across all regions) Some colors incur an additional cost As previously stated, the Oura Ring 4 starts at $349 / £349, with ...

Expertise Public health, new wellness technology and health hacks that don't cost money Credentials Added coconut oil to ...

Oura launched its first smart ring in 2015, which has greatly evolved into one of the ... we’ve heard that Apple’s industrial ...

Oura, one of the leaders in the growing smart ring arena, claims that Apple doesn't have what it takes to make an Apple smart ...

Oura CEO Tom Hale spoke to CNBC about the smart ring product category and the impact of Samsung’s entrance into the space.

Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring ...