According to consulting firm RedSeer, mobile phones and fashion accounted for about 68% of the overall gross sales by e-commerce firms in India in 2016 while furniture accounted for about 1%. Online ...

Atkar tells us that retail expansion and premiumisation will underpin Pepperfry’s 2026 marketing strategy, which has evolved ...

Online furniture portal Pepperfry recently launched its 360 degree marketing campaign to target consumers who prefer to get their furniture made at home rather than shop online. The ad conceptualised ...

Pepperfry.com, India’s No.1 Furniture and Home marketplace is using a leading edge heuristic algorithm for logistics and supply chain management. In the last few years Pepperfry has not only filled ...

The going is getting increasingly tough for Pepperfry and reports suggest the omnichannel furniture retailer might be looking for a potential buyer or even a strategic investor after attempts at an ...

New Delhi: Online furniture portal Pepperfry has launched 'Exchange Your Furniture' program with partnership with Zefo-online marketplace for pre-owned goods for furniture. Customers can sell their ...

Pepperfry will provide gift cards to customers in exchange for old furniture. The company has partnered with Zefo - an online marketplace for pre-owned goods for this initiative. Customers will have ...