<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

How do you visually sell a smell? Show the things (flowers, the ocean) the smell smells like? Show people enjoying the smell? Create a story that evoked the spirit of the smell? Like maybe a pretty ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

David Lynch directs a sensuous commercial for Opium Perfume, in which extreme closeups of eyes and other body parts deconstruct the body you’re supposed to be desiring. Weirdly, Lynch’s perfume ads ...

After a six-year absence from the celebrity fragrance market, Sean Diddy Combs is making a sweet-smelling comeback with his brand spankin' new 3AM fragrance, and a sexy splash with an accompanying ad, ...

The singer practically bares it all in her latest ad for her Rogue fragrance — and a U.K. watchdog agency isn't happy about it. By Stephanie Chan Rihanna Rogue Perfume Ad - P 2014 Another day, another ...

See the singer's new fragrance ad, and enter for a chance to win her two new scents! Courtesy Britney Spears Seven days in and it’s already shaping up to be a busy year for Britney Spears: She’s got a ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

When it comes to promoting music, clothes or liquor, no one does it better than Diddy. The rap mogul is about to launch his first new fragrance in six years called 3AM by Sean John. On Monday (May 4), ...

The public placement of a new advertisement featuring a naked Rihanna with her legs in the air and high heels resting on a bottle of perfume has been restricted by officials in the United Kingdom ...

Break your arm, but make it fashion. Kaia Gerber, 18, is currently rocking a full arm cast after having “a little accident,” but she’s still trying to model like a pro. The newly-blonde model got ...