The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

From summer into autumn, Texas' largemouth bass become vulnerable to an affliction caused by their gluttonous appetite. And this makes bass anglers happy. The malady? Frog in the throat. Well, ...

Since the first time I tied on a Zoom Horny Toad in the spring of 2005, I’ve been a frogman. There’s something viscerally addictive about a largemouth bass blasting a fast-moving plastic frog. I ...

Every topwater strike makes bass fishing more fun. But there’s something about topwater frog fishing—watching that almost comical-looking bait hop and sputter and then get suddenly obliterated—that ...

Guntersville's favorite lure originated over 50 years ago. Harry Ehlers was working in the Toto rubber boot factory in Cincinnati, when he realized the same dip-mold process used to make the boots ...

California angler Bobby Barrack has seen only two live frogs ever hit by largemouth bass, and in both cases the frogs were immediately spit out. That hasn't stopped the Delta guide and tournament pro ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

I promised to offer a list of the best lures that an angler can have in his tackle box, and here it is. Nothing exotic, just items that I think work. You should have a couple of pre-rigged plastic ...

The topic turned, as it can when fishermen converse, to some new lure that has grabbed the attention and wallets of anglers. Maybe it was the unwieldy, hard-to-cast and now ...

Spring time is when the Bass come out and start feeding after a long lethargic winter. This is the most exciting time of the year for Bass anglers. All winter fisherman around the country have been ...