The gift-giving season has come and gone, so I'm building a new list and checking it twice. Now that 2025, is underway I'm moving full steam towards my New Year's resolutions. From cutting out booze ...

Unilever-owned Liquid I.V. has launched an integrated campaign, “Indulge in Hydration,” meant to evoke the feelings of summer, per information shared with Marketing Dive. The campaign was created and ...

When you're reaching for an electrolyte pack, flavor isn't necessarily the priority. Whether you've had a heavy workout or a long travel day, hydration is the goal in mind. The reality is, many of ...

The gift-giving season has come and gone, so I'm building a new list and checking it twice. Now that 2025, is underway I'm ...