In my last post, I review and highly recommend my fellow PT blogger Dan Ariely’s book Predictably Irrational. The book is full of fascinating examples of how actual human behavior – the choices and ...
Ariely's new book, Predictably Irrational examines real-life decision making in an effort to determine why we waste money, underestimate risks,... Dan Ariely Takes on 'Irrational' Economic Impulses ...