Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked. Hard to ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

In the world of fashion, being known is of paramount importance. By making a name for your company through effective advertisement and public relations, you can make yourself known and make buyers ...

Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past. They still think of public relations as straight ...

The Marriott-Sonder fallout led to travel chaos. PR experts said the companies showed a lack of accountability and lost ...

Behind the scenes of successful organisations, two departments work together to shape perceptions and deliver messages that can make or break your company’s reputation: investor relations (IR) and ...

The practice of public relations is not what it used to be. In the past, great care and effort went into crafting messages and pitch development. For example, when Julius Caesar wrote his compelling ...