Hot Wheels has released a $500 radio controlled car based on the new Batmobile. The car is a highly detailed replica of Bruce Wayne’s alter ego’s latest ride, which will debut in the 2022 movie titled ...
Psyonix and Hot Wheels have partnered up on a Rocket League project that allows you to play the video game in the real world without destroying your primary mode of transportation! Want more like this ...
Photo: Benny Kirk/ autoevolution (Outer Image)/ Mattel Entertainment (Inner Image) The last time I played with a Hot Wheels set, the Hot Wheels: Acceleracers cartoon was still airing episodic ...
Hot Wheels die-cast cars are one of the most iconic toys of all time, and there’s an entire subculture devoted to collecting and customizing everything from their paint jobs to bodywork. Taking things ...
Although I tend to roll my eyes at toys that offer enhanced play through an app that adds virtual effects on a mobile device’s screen, I think that Velan Studios has come up with a convincing use case ...
The Hot Wheels Cybertruck R/C has all the details you would expect for a toy that costs a few hundred dollars, including rows of front and rear lights and the distinctive rear cover with a telescoping ...
Rocket League brought automotive soccer into the homes of countless gamers and it’s about to make the jump into real-life. As part of a partnership with Hot Wheels, the two companies will release the ...
The Rocket League and Hot Wheels partnership has grown! Both companies announced the Hot Wheels Rocket League RC Rivals Set. Available starting November 1, 2018, it will bring the madness of Rocket ...
In November of last year, Elon Musk unveiled Tesla’s latest vehicle, the Cybertruck, which many considered to be groundbreaking—or at the very least, window-breaking. Since then, the divisive ...
I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...