Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku ...

Roku is undoubtedly one of the popular streaming TV platforms that competes with the likes of Fire TV. While Roku remains the favorite of many due to its simplicity and ease of use, it’s now upsetting ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of cheap content. Roku is pushing that deal to the limit with its first tests for ...

Roku users were left frustrated by a test the company was trying out earlier this week. seanlockephotography - stock.adobe.com This TV wasn’t too smart. Nowadays with so many accessible streaming ...

Ads are an unavoidable part of modern life. They support both free and discounted services, for better or for worse, and unless you pay for premium services like YouTube Premium or expensive Netflix ...

Roku patent proposes showing targeted ads during paused HDMI device use, potentially increasing profits for the Smart TV company. New technology analyzes HDMI feed to display relevant ads matching ...

Heavy cost-per-thousand viewer discounting and stronger new demand-side platform partnerships will help Roku see advertising growth of 23% this year -- twice as rapid as growth in 2024, according to ...