As marketers, it’s a never-ending challenge to get stakeholders to take action on our recommendations. But…I get it. It’s difficult to digest spreadsheets with thousands of rows of data like this: In ...

SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice ...

When you begin working with a new SEO client, it’s always a great idea to help them understand their current state before moving forward. As part of that process, new clients might say something like, ...

If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for "off-page SEO" - SEO elsewhere ...