Google aggregates private search terms into "Other" for privacy. Search Terms Insights analyzes all terms, even private ones. The data provides insights to help optimize campaigns. Google Ads Liaison ...

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more. This was spotted by ...

TikTok uses AI to suggest search phrases on videos and boost search activity. It looks at signals including user comments and queries from other users to determine search terms. Some creators have ...