SEOUL, South Korea--(BUSINESS WIRE)--The Seoul Tourism Organization is launching the “Pick 3 Pass,” a new customizable and cost-effective option for its popular Discover Seoul Pass, with official ...

The campaign hopes to draw the expected influx of international fans to broader tourism experiences across Seoul. Read more ...

Key neighbourhoods, museums and spa rituals are some of the main attractions for fans visiting the South Korean capital. View ...

Before their comeback performance at Gwanghwamun on March 21, explore locations that shaped the K-pop band. Read more at ...

Seoul’s global tourism campaign, “Absolutely in Seoul,” starring global K-pop artist JENNIE, has reached a cumulative 600 million views worldwide since the videos were released. This milestone sets a ...

Seoul is a city of hidden treasures waiting to be discovered, and Seoul Tourism Organization is on a mission to unearth these gems. Through innovative initiatives like the "Theme Tourism County ...

Seoul Metropolitan Government and Seoul Tourism Organization successfully concluded the “2024 Seoul My Soul in India” event on December 5 in New Delhi, India. 3,000 New Delhi residents gathered to ...

The Seoul Metropolitan Government and NYC & Company, New York’s tourism-marketing organization, have formed a marketing partnership. The partnership is NYC & Company's first with an Asian city. The ...

Fans visiting Seoul will soon be able to enjoy another piece of EXO merchandise. On August 6, it was revealed that the city of Seoul, Seoul Tourism Organization, and SM Entertainment will be selling ...

The South Korean government is seeking to attract foreign visitors by leveraging the global popularity of the country's ...

Sept. 11 (UPI) --The COVID-19 pandemic has halted tourism around the world, but Seoul is hoping that K-pop superstars BTS will put the South Korean capital on travelers' upcoming wish lists with a new ...

The event aims to attract potential Malaysian visitors by enhancing awareness and interest in Seoul, a city that continues to see rapidly growing demand among Malaysian travelers. The Malaysian ...