Smart – written in lowercase, was a German automaker established in 1994 via the famous association between SMH, the parent of the legendary Swatch watch company from Switzerland, and Daimler-Benz.
Since the official launch of the Smart Fortwo in October 1998, the little company within Daimler has never made a profit. Far from it. Not for lack of trying, certainly. Many of us know well the story ...