This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Disney and Snapchat have teamed for a multichannel ...

Snapchat is pinking out loud for Greta Gerwig’s “Barbie.” Warner Bros. Pictures is launching a “Barbie” AR Lens ad campaign exclusively on the social and messaging app — meaning Snapchat is the only ...

A “Wicked” promo is alighting in millions of Snapchatters’ chat inboxes. On Tuesday, Snapchat and Universal Pictures will debut the first-ever Sponsored Snap, an ad for “Wicked,” the adaptation of the ...

Viacom and Snapchat announced last month that the former would sell advertising on behalf of the latter, but the partnership is also paying off in other ways. On Tuesday, MTV will announce the ...

Twentieth Century Fox has bought the first takeover of Snapchat‘s Lenses for “X-Men: Apocalypse” — and in another first, fans can purchase advance tickets directly from the studio’s video ads for the ...