Scene setting: Triangles of fabric suspended in the air, billowed in the breeze like ship’s sails down the stretch of a long runway. Earlier this week, Emporio Armani was inspired by the lightness of ...

At Milan Fashion Week some houses shout luxury, some houses imbue it in the everday details. Such was the case at Sportmax where the brand known for clever, utilitarian fashion delivered an inventive ...

Moodboard: In a stark cavernous show space pulsating with the beat of techno music, Sportmax’s models stormed the catwalk in pieces that defied categorisation or occasion. The Sportmax woman is ...

Sign up for the best picks from our travel, fashion and lifestyle writers. London's Phoebe Philo may have retired her signature breed of pure minimalism from the ...

Sharp attitude and femininity: why Sportmax is still young at 50 Celebrating five decades of Sportmax, two of the brand's directors sum up its forward-thinking mix of sharp attitude and femininity ...

How does an esteemed Italian brand celebrate 50 years in fashion? Just ask Grazia Malagoli, fashion director of Sportmax, who chose to mark the incredible occasion with a capsule collection and ...

Sportmax’s 1980s-inspired AW24 collection’s name Camera Obscura happens to be the title of the last album by Velvet Underground vocalist Nico, who was the subject of Lou Reed’s hit song ‘Femme Fatale’ ...

Jenner was spotted leaving a restaurant on Tuesday looking ultra-posh. Her midi dress, which hit at her calves, was snugly fit with ruching all over. The garment also featured interesting details, ...

You know you’re in for something delectable when the show notes say the season’s muse is a “she demon.” For Sportmax, now operating as a design studio sans head, the idea of something directionally ...