CORRECTION: An earlier version of this article incorrectly said that Research for a Stronger America coordinated the universities’ ads. Originally moved Nov. 19. College football fans know the ...

If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. The average NFL TV broadcast features only 11 minutes of actual game time, but a full hour ...

Around two-thirds of returning brands increased their ad investment, and 37 new brands joined the NBA Christmas lineup for ...

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top ...

When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Football commercials and beer go together like, well, what did we just say? But more ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

If you follow major league sports in the US, you know you have to sit through an astronomical number of ads. In fact, between the top four major sports leagues in the US, the average fan will sit ...

Baseball has been marginally successful in its efforts to pump excitement into the game, with such innovations as the pitch clock, the no-shift rule, and Shohei Ohtani. But what has really injected ...