Steve Jobs was a true master who developed his companies into industry leaders using the power of innovative marketing. He embraced a product driven, multi-channel strategy, with a highly recognisable ...

A new marketing campaign aims to promote plant-based diets and convince people to stop eating meat, and uses Steve Jobs' famous slogan, but it may get pushback from Apple. Eat Differently, a newly ...

Apple’s latest advertisement for the iPad Pro has caused quite a stir online, sparking a debate about creativity, technology, and the role of advertising in modern society. The ad, which features a ...

Steve Jobs brought Apple Inc. back from the brink in the late 90s, engineering a turnaround that would one day help make it a trillion-dollar company. Among the several measures he undertook to save ...

The iPhone transformed everything from how we communicate to how we work to how we capture the moments we care about. But, 14 years after Jobs passed away at age 56, you can make the case that the ...

Anything Apple and old usually fetches a decent amount at auction, whether it’s one of the company’s first computers from the 1970s, an original iPhone still in its packaging, or even a pre-Apple job ...

Steve Jobs refocused Apple on a few key products, paving the way for its phenomenal success. Warren Buffett, a big Apple investor, also concentrates his time and money where it's best spent. Here's a ...