Most tech salespeople understand that stories are important to developing relationships and building trust. They throw around the term “storytelling” and try to build stories into their sales pitches ...

Stories, in the form of case studies, are vital in making your presentation interesting and personal; they also allow you to have tremendous momentum in connecting with your audience. Keeping an ...

You’ve got a shiny new product and a well-honed pitch. You got your foot in the door at some of the most important prospective clients you wanted to reach. There were promising moments, to be sure, on ...

Everyone loves to listen to a good story. Having the knack to deliver a narrative that fascinates listeners proves to be a good advantage. Storytelling has always captivated my interests. As a founder ...

Buying decisions are driven by emotion and justified by logic—even in B2B! So to boost sales, start appealing to both the logical and emotional sides of your buyers. Discover how to tell a story that ...

We've all heard of the elevator pitch : Explain your business in 30 seconds or less, the time it takes to get from the lobby to whichever floor your prospect is going. But what if your pitch is, shall ...

With the increasing digitalization in manufacturing industries, companies start to integrate big data analytics into business processes and sell smart services. However, people tend to resist change, ...

If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Unfortunately, many provide their clients with “cookie-cutter” strategies. You can’t ...

Opinions expressed by Entrepreneur contributors are their own. Do you want your sales copy to generate more revenue? Consider the few seconds required to read that sentence; that is the same amount of ...

The Twitch of Cooking: When the pandemic caused shutdowns, Brian Bedol was surprised that there was not an online platform devoted to helping chefs make money online with digital storytelling. And ...