After a strong start to the year—as evidenced by the nearly 30% year-over-year increase in the top 10 brands’ first-quarter TV drug ad outlay—spending on pharmaceutical commercials has slowed ...

It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...

The FDA’s Office of Prescription Drug Promotion (OPDP) issued an Untitled Letter, backdated to September 23, to Tracey M. Henderson, MS, MBA – AstraZeneca’s promotional regulatory affairs review ...

With the arrival of new fall programming, television viewers will once again be bombarded with advertisements for prescription drugs. But a recent executive order signed by President Trump has taken ...

It was déjà vu all over again for TV drug ad spending in August, as the top 10 spenders barely deviated from July’s list and turned in a combined total nearly identical to the preceding month’s haul.

FIRST ON FOX: Shortly after announcing a strategy to go after deceptive direct-to-consumer advertising by the pharmaceutical industry, Robert F. Kennedy Jr. and the Department of Health and Human ...

The Trump administration is cracking down on pharmaceutical advertising—but stopped short of the worst-case scenario some drug and ad executives feared. The moves could dent, but not demolish, the ...

The pharmaceutical industry spends a ton of money on drug ads. This should come as no surprise to anyone who watches TV or streams videos on an electronic device. Commercials for Skyrizi, Rinvoq, ...

Getting your Trinity Audio player ready... In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to ...

We have been complaining about direct-to-consumer (DTC) prescription drug advertising for decades. Far too often, the commercials make it seem as if their products are magical. People are seen ...

In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to eat up more TV air time every year and have ...