From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Ryan Alpert has been in the Georgia Tech athletic director’s office once before. Alpert admits he doesn’t quite remember the exact date — sometime in the 2000s — when Alpert and his father were ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

Linus Tech Tips creator Linus Sebastian has revealed how much the channel has earned from YouTube ads over its lifetime.

It is officially a new era on The Flats. Today, recently hired Georgia Tech athletic director Ryan Alpert had his introductory press conference with the Yellow Jackets and laid out his vision for the ...

While Georgia Tech Baseball was preparing for an elimination game in Oxford, MS, there was a big shakeup transpiring in the athletic department. There had been some buzz building that Michigan State ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing video-consumption desires of global audiences, the race to monetize content ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the Eagles’ blowout win and Kendrick Lamar ...

"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys the possibility for rival ad servers like Equativ to compete on the merits ...