The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The five-second opening jingle was created by the Oscar winning songwriter Finneas Baird O’Connell, Billie Eilish’s big brother. The pair won for What I Was Made For from Barbie in 2024 and No Time To ...

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and ...

Apple TV’s striking new intro sequence — unveiled earlier this week — was made entirely with real glass and light, not CGI ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...