During the evening of Sunday, April 14 the Titanic’s starboard side violently scraped an iceberg. Ten minutes after midnight, the order for passengers to head for the lifeboats was given. At 2:20 a.m.
There’s a metaphor I use to explain many of the problems we face in marketing: I call it “the Titanic and the tugboat.” We all know the Titanic’s story—it sank because it wasn't agile enough to ...
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