Add Yahoo as a preferred source to see more of our stories on Google. It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

Move over slippers, breakfast has a new favorite footwear. You can snag your own pair of limited-edition Tony the Tiger and Toucan Sam Crocs, inspired by the beloved cereal ad icons, starting at noon ...

Kellogg is all for preserving Mayan culture as long as you don't use a Toucan to do it. The Froot Loops maker is asking a San Ramon, Calif.-based organization to change or limit the use of its logo ...

Here's a question to entertain you and your favorite camarada during la hora del cafe: When you make a choice to buy some food product, how important is the monito que sale en la caja? Do you even ...

If you have ever examined a box of Froot Loops, one serving of which provides 25 percent of all the riboflavin you’ll need for the day, you should be familiar with the colorful character on the front ...

Despite what Big Cereal would have you believe, loops, both froot and otherwise, are not a natural part of a growing bird’s diet. Nevertheless, one aspiring avian mascot was more than willing to ...

Toucan Sam is on a brand new flight path. Kellogg’s is rolling out Cocoa Loops, a chocolate-forward riff on the classic ring cereal that swaps fruity vibes for real cocoa flavor. Yes, it’s the same ...

BATTLE CREEK (AP) - Cereal maker Kellogg is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal ...