The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Trying to figure out the main markets that B2B marketers have to deal with? Well here are four major markets, manufacturers, ...

The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

When marketers think about finance, it usually involves calculating ROI or asking for more budget. Rarely do they explore financial fundamentals or the broader implications that a business’s financial ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

In 2022, everyone wants a piece of TikTok. In just four short years, TikTok has become one of the most popular apps in the world, with over 1 billion active users. As Founder and CEO of Kraus ...