Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, Japanese beauty brands, researchers, and creators remain one step ahead. A ...

A slow, scalp-focused hair washing technique from Japan is going viral for the promise of healthier hair. The method is less ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...