China’s game industry has been defined as a “cultural medium of the new era” that carries forward li-yue-shi-shu ...

Forbes contributors publish independent expert analyses and insights. Mike Stubbs covers esports, competitive games and the creator economy. For years, Chinese video games were strange curios for ...

SAN FRANCISCO -- Kids who play video games in China now have to worry about more than just beating the game. The government is instituting new rules on how much time gamers can play. The new rules ...

China is now one of the largest PC gaming markets globally, with recent Steam data indicating that 33.7% of users set Simplified Chinese as their primary language (just behind English at 33.5%). The ...

China had 722m gamers in 2024, projected to hit 753.7m gamers by 2029. Growth is driven by evergreen mobile titles, premium PC games, and next-gen consoles. 85% of gamers are aware of generative AI, ...

Chinese firms and regulators helped make the smartphone the country’s default entertainment device. Now mobile games are a ...

More than 2 million people played the martial arts video game "Where Winds Meet" in the 24 hours after its global release, according to its publisher Netease. "In the last two years, the biggest trend ...

An HR advisor with a background in recruitment and HRIS functions, with a passion for video games and writing. Oliver grew up playing Call of Duty with his siblings and has garnered 1000s of hours ...

According to a new report, gamers in China are expressing a "high interest" in generative AI. Niko Partners’ China Gamer Behaviour and Market Insights report, published on August 27, 2025, surveyed ...