The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

The way people experience moving images hasn’t changed much since the film industry’s flickering dawn. It’s a one-way street: There you sit, often in a dark room, passively gazing at a screen. Sleepy ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

Looking to expand its e-commerce/digital consumer shopping experience, Amazon Ads will offer advertisers “shoppable carousel” TV advertising opportunities where viewers can shop multiple product ...

Facebook and Instagram are both going to start offering marketers interactive video ads, according to an Adweek report. The format is popular with advertisers because it allows for more information to ...

Marketing videos create awareness. But then what? What do viewers actually do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them ...

Corporate training videos are getting an interactive upgrade as D-ID launches 'Agentic Videos' with built-in AI agents that allow viewers to ask questions in real time. The move comes amid research ...