Mattel touted an impressive virtual reality upgrade for its iconic view-master toy at this week’s Toy Fair 2016 in New York. Last year the toymaker teamed up with Google to give the iconic View-Master ...

Priced at $29.99, the toy is a bet that kids will jump on the VR bandwagon. — -- Mattel introduced a new version this week of the classic View-Master toy with a modern twist: virtual reality. In ...

While most of us know the View-Master as the stereoscopic photo viewing toy that uses small, colored film to bring 3D images to life, tomorrow’s generation will know it better as a virtual reality ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If you woke up this morning feeling nostalgic and thought to yourself, "You know what they should ...

Mattel and Google team up to give the iconic toy a high-tech makeover. — -- Google and Mattel have teamed up to give the iconic View-Master toy a kid-friendly virtual reality twist. Whether it's ...

For all those that haven’t thought about a View-Master since they were a kid, get ready — your favorite childhood virtual reality toy is getting a makeover. Unveiled by Mattel at the New York Toy Fair ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Depending how old you are, and at the risk of dating myself, you may remember the View-Masters of old. In case you’ve never seen or heard of it before, the original View-Master whisked kids away ...

Remember those old plastic View-Masters your parents (and grandparents) played with as kids? Well, they’ll soon be heading to the big screen at a multiplex near you.Mattel Films and MGM announced ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is developing ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Apparently now is the time that movie producers have decided to give every nostalgic toy its own ...

Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in ...