LEWISVILLE, Texas, Jan. 13, 2026 /PRNewswire/ -- HOYA ® Vision Care, a global leader in ophthalmic lens technology, is redefining the patient experience with the launch of the HOYA LensPreview™, an ...

Snap and Amazon Fashion have partnered to bring Snapchatters new virtual try-on lenses and styles, in a move that will expand augmented reality (AR) capabilities for both brands and customers who ...

Eyewear can be so much more than just a pair of vision-correcting lenses sitting on your face. Are you looking for glasses that double as a statement piece, with bold colors and unique shapes? You can ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Online retailers like LensCrafters, Glasses.com and FramesDirect offer a convenient way to shop for prescription glasses and contact lenses. Many online eyewear retailers provide virtual try-on ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...