Some moments were uplifting, some were off-putting and some were just weird. These were the surprising and funny Wisconsin ...

As we turn the page to the next quarter-century, a look at the greatest Wisconsin sports moments from 2001 through 2025.

Wisconsin has been increasing its presence in Milwaukee by scheduling more sporting events in the city. This long-term strategy aims to engage fans in the state's largest metropolitan area. While ...

The University of Wisconsin and Under Armour agreed to a new 10-year outfitting contract valued at $104.5 million. The deal includes a minimum of $175,000 annually from Under Armour for ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football ...

Since its inception in 2021, Name, Image and Likeness deals have changed the outlook of college sports all over America, including here at the University of Wisconsin. Not only have major ...

In a new era of college football, UW Athletics hopes their renewed alliance with Under Armour puts them in a good place ...

(WLAX/WEUX) – The University of Wisconsin athletics department recently announced five coaches of the Badgers winter sports had one-year contract extensions approved by the Athletic Board. These ...

Frank Kaminsky is one of the most decorated Wisconsin men's basketball players in program history. Now he and 11 other former Badgers will be inducted into the UW Athletic Hall of Fame. Frank Kaminsky ...

MADISON, Wis. — Being inducted into the Wisconsin Athletic Hall of Fame represents far more than recognition for athletic prowess—it celebrates legacy, resilience and the enduring spirit of Badger ...

Wisconsin's athletic department is projecting revenue losses between $60 million and $70 million if the Badgers play a conference-only, 10-game season and losses of more than $100 million if the ...

This past Thursday, Wisconsin athletic director Chris McIntosh announced the UW Athletic Hall of Fame Class of 2025. The list of inductees included notable athletes, staff, and even broadcasters.