Some moments were uplifting, some were off-putting and some were just weird. These were the surprising and funny Wisconsin ...

Preview the Dec 30 matchup between the Wisconsin Badgers and Milwaukee Panthers with how to watch, tv channel info, ...

As we turn the page to the next quarter-century, a look at the greatest Wisconsin sports moments from 2001 through 2025.

Wisconsin has been increasing its presence in Milwaukee by scheduling more sporting events in the city. This long-term strategy aims to engage fans in the state's largest metropolitan area. While ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football ...

Since its inception in 2021, Name, Image and Likeness deals have changed the outlook of college sports all over America, including here at the University of Wisconsin. Not only have major ...

The University of Wisconsin and Under Armour agreed to a new 10-year outfitting contract valued at $104.5 million. The deal includes a minimum of $175,000 annually from Under Armour for ...

In a new era of college football, UW Athletics hopes their renewed alliance with Under Armour puts them in a good place ...

Wisconsin Badgers athletic director Chris McIntosh promised that his department would create additional NIL opportunities to ...

(WLAX/WEUX) – The University of Wisconsin athletics department recently announced five coaches of the Badgers winter sports had one-year contract extensions approved by the Athletic Board. These ...

This past Thursday, Wisconsin athletic director Chris McIntosh announced the UW Athletic Hall of Fame Class of 2025. The list of inductees included notable athletes, staff, and even broadcasters.

MADISON, Wis. — Being inducted into the Wisconsin Athletic Hall of Fame represents far more than recognition for athletic prowess—it celebrates legacy, resilience and the enduring spirit of Badger ...