Creative experience might enhance brain health, which could slow down the brain's aging. Subscribe to our newsletter for the ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

Creativity is one of life’s great mysteries. No one can bottle it or demand it or even truly define where it comes from. But artists of every genre recognize it when the moment of inspiration hits ...

Fast Company recently interviewed Dr. Zorana Ivcevic Pringle, a senior researcher at the Yale Center for Emotional Intelligence, on what it means to lead a creative life. In this essay, she shares one ...

In "The Cult of Creativity," Samuel Franklin excavates the surprisingly recent history of an idea, an ideal, and an ideology. Americans don’t agree on much these days. Yet even at a time when ...

Our first associations to the word creativity tend to be about thinking: Think different! Think outside the box! But creativity is not just about thinking and having ideas. Monet did not just have an ...

Ms. O’Rourke is the executive editor of The Yale Review and a professor of creative writing at Yale University. July 18, 2025 When I first told ChatGPT who I was, it sent a gushing reply: “Oh wow — it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad agencies always ask their clients what keeps them up at night. But if you ask an ad ...

While brain clocks can be used to measure brain health (accelerated or delayed brain ageing), the biophysical models can explain why creativity is associated with better brain health. Across every ...