Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Data and analytics are designed to drive revenue and provide the insights necessary to grow an organisation’s bottom line – guiding key decisions, identifying new customers and determining what is ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Marketing and sales should be the best of friends. Yet all too often, I’ve found that confusion about how each function creates value erodes the trust and collaboration that the relationship needs to ...

The greatest insight often comes from unexpected places. We think that's true of the mixture of metrics you'll eventually select for your marketing dashboard. Here, we look at some critical metrics ...

ChannelMix’s Pacing Dashboard directly addresses the challenges faced by marketers, empowering them to make real-time decisions with confidence. The ChannelMix Pacing Dashboard is a strategic solution ...